Yunjie Fei, Nanjing University

Unleashing the Power of Narratives in News:
The Impact of Wall Street Journal's Economic Narratives on the U.S. Subprime Crisis

2021.10 - Currently
Paper presented at the Annual Conference of Computationalļ¼Œ2022
ICA contribution in progressā€¦

Can economic narratives of mass media affect the outbreak, development, and relief of economic crisis? Communication researchers argue that media has a great impact on social reality, but largely fail to connect it with broader social elements. Drawing on narrative economics, agenda setting theory, and cascading network activation model, we analyze news in the Wall Street Journal (2005-2009) using content analysis, multivariate time-series regression, and machine learning, to explore the relationship between economic narratives and the equity price during the U.S. subprime crisis. The findings show that economic narratives effectively affect and even predict the fluctuation of equity price. Moreover, positive and negative emotion in narratives significantly lead to the increase of equity trading volume. Our research underlines the power of narrative in news and enriches the theoretical framework of narrative economics.

The Reinforcement of Opinion Polarization on Smart Media Platforms: Analyzing the News and Comments about Sino-US Relations on Toutiao

2022.05 - Currently

Responsible for writing the conclusion chapter, which explained the multiple reinforcement mechanism of opinion polarization on smart media platforms.

Digital Marketing Textbook

2022.06 - Currently

Responsible for writing a chapter of Digital Marketing textbook, which is expected to be published in 2023.

The Emotional Dependence Of Young People on Virtual Images

2020.11 - 2021.11
Innovation Training Program for College Students
National Level Project Approval

With the development of Internet technology and the rise of Generation Z, characters and images in a large number of virtual works have been shaped. More and more people pay time and money for cartoon characters, game characters, characters in novels or movies or virtual pets, and add emotion to them to meet specific psychological or social needs. We define this phenomenon as "young people's emotional support for virtual images". This paper attempts to explore the psychological mechanism, community motivation and behavior mode of young people's emotional support for virtual images, and on the basis of relevant research at home and abroad on animation binary images, game film and television characters, virtual idols, etc., to deeply explore the psychological needs, community characteristics and community operation mode of contemporary youth. In combination with the current industry's concern about "IP value", the virtual image production and marketing closed loop was initially formed. This research will comprehensively use quantitative and qualitative research methods, through in-depth interviews with relevant groups and the distribution of Richter Scale questionnaires, to make in-depth analysis of the research content, and try to provide reference for the study of contemporary youth group psychology and community characteristics.

Address: Nanjing, China

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