Yunjie Fei, Nanjing University
2021.10 - Currently
Can the economic narrative of media affect or even predict the outbreak, development and regression of the economic crisis? Classical communication studies believe that media has a great impact on social reality. However, classical communication studies fail to capture this powerful media effect and connect it with the broader social reality. This study focuses on using the narrative economics theory proposed by Robert J. Shiller to explore the causes of the American subprime mortgage crisis. Narrative economics believes that narrative communication is an important factor leading to economic fluctuations. Infectious popular narrative can affect human behavior and decision-making through media communication.
Based on the relevant theoretical documents such as Narrative Economics Theory, Agenda Setting Theory and Cascading Network Activation Model, the writer of this paper analyzes the news reports of the Wall Street Journal from 2005 to 2009 by using natural language processing, multivariate time series model and machine learning, so as to explore the variable relationship between economic narrative and stock price and stock trading volume during American subprime crisis.
2022.05 - Currently
Responsible for writing the conclusion chapter, which explained the multiple reinforcement mechanism of opinion polarization on smart media platforms.
2022.06 - Currently
Responsible for writing a chapter of Digital Marketing textbook, which is expected to be published in 2023.
2020.11 - 2021.11
Innovation Training Program for College Students
National Level Project Approval
With the development of Internet technology and the rise of Generation Z, characters and images in a large number of virtual works have been shaped. More and more people pay time and money for cartoon characters, game characters, characters in novels or movies or virtual pets, and add emotion to them to meet specific psychological or social needs. We define this phenomenon as "young people's emotional support for virtual images". This paper attempts to explore the psychological mechanism, community motivation and behavior mode of young people's emotional support for virtual images, and on the basis of relevant research at home and abroad on animation binary images, game film and television characters, virtual idols, etc., to deeply explore the psychological needs, community characteristics and community operation mode of contemporary youth. In combination with the current industry's concern about "IP value", the virtual image production and marketing closed loop was initially formed. This research will comprehensively use quantitative and qualitative research methods, through in-depth interviews with relevant groups and the distribution of Richter Scale questionnaires, to make in-depth analysis of the research content, and try to provide reference for the study of contemporary youth group psychology and community characteristics.
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